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How Caley Adams Ensures

How Caley Adams Ensures "Me Time" Isn't Forgotten During Postpartum

Name: Caley Adams

Website: Wildes District

IG: @wildesdistrict

Age: 34

Number of kids and ages: 18 mo. boy

Location: New York City, NY

Caley Adams Founder

The most surprising thing about being a first-time mom is being a first time mum, I was the most surprised by how little time you have for yourself! I went in fully prepared to never sleep again, and to have to work really hard to balance career and baby. But I was not prepared for the biggest trade off, which is the reduced amount of "me time" you have. It was something I really took for granted pre-baby. 

My expectation vs. experience breastfeeding was I focused a lot of effort and energy on the birth, and not the post-birth experience. I assumed breastfeeding would be time-intensive, but not difficult. My experience was much more difficult than I imagined it would be...Because I work full time, I had to pump a lot which was not only time-intensive, but also emotionally hard to have to constantly step away from a "flow state" of work.

The best piece of advice about motherhood is you have to work hard to create the ideal experience for yourself. Becoming a mother is hard, so it's very easy to stop going out, to cloister yourself away from friends, to stop traveling, etc. But, if you make a deliberate choice to still do things that are important to you, you'll get back into the rhythm of everything. It'll be very hard at first, but it'll get easier with time.

Wildes District Caley Adams Founder

About Wildes District:

Wildes District is an NYC-based design studio that specializes in emerging women's and e-commerce brands in the fashion, beauty, luxury, lifestyle, and health & wellness sectors. Established in 2018 by Caley Adams, Wildes District works closely with primarily female founders to build meaningful experiences that span multiple touchpoints, from branding to product design to strategy and development. Their expertise lies at the intersection of fresh, of the moment branding and best-in-class digital execution. Wildes District has quickly become a sought after design studio by engineering visually stunning design with proven and scalable conversion. Clients include industry darlings Andie Swim, Aurate, Clare Paint, Elix Healing, Kin Euphorics, Margaux, and more.
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