Today, we’re celebrating something big — and it’s all because of you.
Lunnie has officially been named the Scary Mommy Best Nursing Bra Reader’s Choice Award winner for 2025, and we couldn’t be more honored.
This recognition means so much because it didn’t come from a panel of judges behind closed doors. It came from moms — real moms — who get it. Moms who know the difference between a product that simply works and one that genuinely makes them feel confident in their new identity. Moms who have tried, tested, leaked in, lived in, and loved their Lunnie bras.
And that makes this moment incredibly meaningful for our entire community.
Why This Award Matters
Motherhood comes with constant shifts — in your routine, your priorities, your identity, even your wardrobe. We created Lunnie because moms deserve better than frumpy, frustrating options that work against you instead of for you.
Being voted Reader’s Choice reinforces everything we believe in:
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That function and beauty can coexist.
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That products designed by moms, for moms will always exceed expectations.
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That confidence is not a luxury in postpartum — it's essential.
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That community matters, and moms are stronger when they lift one another up.
What Moms Love About Lunnie
While this award recognizes the bra itself, it also celebrates the thoughtful design details that make Lunnie stand apart:
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Patented leakproof nursing bra with sewn-in cups — created to simplify your nursing journey
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Lab-tested + proven up to 6x more absorbent than leading nursing pads, so you can say goodbye to juggling disposable pads
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Soft, comfortable design crafted to wear all day
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A flattering silhouette that reflects your strength and beauty
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And of course, the Lunnie community — the Hive that makes everything we do possible
It’s the perfect balance of pretty + powerful postpartum, and hearing moms affirm that through this award is the most meaningful part of all.
Celebrating the Hive — This Win Is Yours
Lunnie was built from a community of moms sharing honest experiences, frustrations, and hopes for something better. That community — the Lunnie Hive — is still at the heart of everything we do.
So today we’re not just celebrating a product win.
We’re celebrating you:
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You, building confidence in your new identity.
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You, choosing products that reflect what you deserve.
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You, showing other moms what’s possible when we uplift one another.
Thank you for voting.
Thank you for trusting us.
Thank you for making Lunnie a part of your postpartum journey.
What’s Next
This award energizes us to keep advocating for moms, improving postpartum basics, and creating space where beauty, confidence, and practicality don’t compete — they coexist.
If you haven’t tried Lunnie yet, now’s the perfect time to meet the bra moms everywhere are recommending.
And if you’re already part of the Hive: thank you. Truly. We're here because of you.
Xx,
Sarah Kallile
Founder + CEO
Lunnie